As the world’s most populated countries, China and India, expand and develop their economies and tourism sectors in the coming decades they are projected to take dominant positions as destinations and generating countries in the global market. One may safely predict that marketing will be a subject of growing significance and interest in both countries. Adapting and developing in different socio-economic and political cultures what essentially the sophisticated techniques are of commercially oriented Western societies will ensure continuing interest in tourism marketing for decades to come. The Olympic Games in China in 2008 is a significant indication of what can be achieved. India has always remained the home and office electronics most sought after destination for people from all across the world to take on travel due to its picturesque destinations and diversified culture and tradition that serves as a pure delight to watch for the visitors. In much the same way, China has a lot to offer to its visitors in terms of culture, architecture, art and a lot more to add with. Before drawing the discussion of the main markets in travel and tourism into a working definition, it may be helpful to clarify one important potential source of confusion and that is nothing but the working definition of travel and tourism, I wish to confess!
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